I was sent a link today by a colleague. He was a little worried because it was Jezebel, both by the idea of him being on Jezebel (way to be welcoming to allies) and by what it might say that he was sending me a link. The video was funny-ish, if you like laughing at people and their insanity, but the part that was weirdest to me were the YouTube video adverts preceding the actual content. The first was startling by both the level to which I was offended and the distance from the mark; thinking I would be a good prospect.
Its possible I was more surprised after a week at Dreamforce learning about the tools that currently exist for truly world-class targeting of content and prospecting. But the first link was for a breast enhancement cream, and the second for some ridiculous new form of face-paint. Not that I don’t care about my own presentation (albeit admittedly much less than many of my peers), but SO many things about me say that the ad is both unlikely to be successful in getting my money and likely to make me very very angry.
I also noticed the number of things they did with marketing to try to fix what seems to me to be a product based on so many flawed ideas and damaging assumptions. Using an RSA style to ‘teach’ as an introduction into a way to further the message of superficiality seems oxymoronic (emphasis on the moron). The juxtaposition of insight to shallowness is startling. Furthermore, how they got to a place through my activities or history thinking I would be a good prospect is currently boggling my mind.
I went to try to complain to YouTube but of course that is almost impossible. Lots of ways to complain about the video, none to complain about the advert.
I don’t totally know how to react other than to dismiss it as a product of modern life. But I find it strange that shaking it off is the only solution to something this totally screwed up on so many levels. I guess ranting to a twitterverse of total strangers is a close second to actually trying to fix any of the myriad inherent problems in the situation. Talk about a radical view of power and total disenfranchisement…